Public Relations - Case Studies - NAMP, Saitek USA, Baja Bob's, Canon, Singlefin, the Joyful Child - We get results- LF

PR Gets you seen. Do you want meetings or results?
At , we are all about achieving success for our clients through our unique PR programs. We don't present cut and paste proposals, we think about how your business story and services/products can best be sold into the media. We get it. Without sales, their isn't marketing - and without marketing - their isn't sales. Take a few mintues to read what we have done for just a few of our clients.

Case Studies

has many success stories and case studies which highlight real-world applications of our services.

NAMP
Take an unknown organization, that is for-profit, and introduce it to the mortgage world...

Saitek USA
Launch a new line of audio products for a leading computer and gaming manufacturer...

Baja Bob's
Take a product that has a very loyal, but small following and push to mainstream consumers.

Canon/NCMEC
Develop a dynamic community relations and cause-related marketing program...

Singlefin
Targeted top industry analysts to be evangelists of Singlefin’s products and services...

The Joyful Child
Dedicated to protecting our nation's children from sexual abuse...

NAMP

Challenge:

Take an unknown organization, that is for-profit, and introduce it to the mortgage world, while at the same time, educating consumers that there is an organization aimed at making them more aware and educated about the mortgage process.
Make NAMP the de facto expert in the mortgage market despite the numerous organizations already out in the mortgage market (such as NAMB, NAR and others).

Challenge:

LFPR launched both the consumer and the trade industry news at the same time. Our strategy worked. Mortgage professionals were driven to sign-up for NAMP because consumers where asking for it. We focused on agent-based publications as well as consumer and business media outlets to become third-party evangelists to NAMP’s message. We also created an “M” minute strategy where we had NAMP spokespeople several times on the same outlet so that NAMP became a news resource, gaining a mass amount of coverage in a short time.

Challenge:

• Created press releases and pitched them to the media
• Created topical pitches whenever there were news stories on the mortgage market; making NAMP an “expert” as proposed
• Sent out bios and video samples of NAMP spokespeople to major networks so that we became the “go-to” guests when it came to helping explain the market to both the mortgage market and the consumer; this proactive approach makes it easy for producers to put our clients on the news rather than searching for spokespeople
• Submitted bylined articles to realtor and agent-based pubs to gain exposure in the vertical market
• Launched a “helpline” for consumers that drove agent sign-ups because we were able to hook consumers up with “M” members which also drove membership sign-ups

Results:

reated over $2,000,000 worth of coverage in a six month period, including:
- American Banker
- Bloomberg TV
- Business Journal of Phoenix
- CNBC
- CNN
- Colorado Springs Business Journal
- Financial News Radio
- Florida Agent
- Florida Times-Union
- Fox News
- Fox News Your World with Neil Cavuto
- KNX-1070
- KTSU-FM
- La Opinion
- Lending Tree
- Money Magazine
- Mortgage News Daily
- New York Times
- NewsDay
- Orange County Register
- Palm Beach Post
- Radio, Bloomberg Asia Pacific
- Real Estate Evaluation Magazine
- San Fernando Business Journal and many, many, many others…