Saitek, a leading computer and gaming peripheral manufacturer, faced the challenging task of launching a new line of audio products in the fall of 2005. While Saitek is well known in gaming circles and is quickly becoming a force in the world of computer peripherals, the company charged into new territory with the development of three revolutionary personal audio products. With the creation of its new audio line, the company anticipated competing with the likes of industry giants such as Logitech and Bose, two companies with well established brands in the personal audio space. In October of 2005, Saitek introduced the A-200, a speaker system for portable music players and the A-250, a wireless speaker system designed to allow users to access and control pc-based music libraries from anywhere in the users home.. Because review units were scarce in the beginning of the media relations campaign, RMS was saddled with spreading the word to the press about Saitek’s new audio line without units available for the press to review.

To solve the problem of limited review units, RMS suggested that Saitek conduct a media tour in which the executive team would meet with top press people in New York and Washington DC. A media tour was the perfect solution and would allow the company to establish itself with the media in the consumer electronic world.

RMS proposed that the Saitek team would demonstrate the product for press members during meetings. Members of the press would be allowed to handle the products and would receive a full explanation of the technology behind the new products.

RMS began the outreach process and quickly achieved outstanding results. Demand to meet with the Saitek team was so great that RMS had to follow up Saitek’s first New York and Washington DC media tour with another trip to the east coast two weeks later.
Joined by Jason Kirshner of RMS, the Saitek brass demonstrated the capabilities of the new Saitek audio line on two media tours. Reception from the media tour was warm and the press was quickly impressed by the innovative style as well as the quality sound of the products. Between the two media tours, RMS secured meetings with over 25 press people, including reporters and editors from the New York Daily News, ABC News, and InStyle among others.

RMS negotiated an exclusive with the New York Times to break the story on the new Saitek audio line. The publication reviewed the A-250 wireless speaker system in mid-October 2005. Rolling Stone featured the A-250 on the first page of a story about the changing way in which consumers are listening to music.

ABC News aired a segment on its show about the full Saitek product line including the audio line.

Wired Magazine featured the A-200 and A-250 in its November 2005 issue.

US News & World Report featured the A-250 in its technology column written by Kenneth Torrell.